项目名称

Sales and Marketing Tender_UK-招标中

项目基本信息

企业名称:sdsa21

市场类别:在岸项目

项目类别:其它

项目周期:4年

技术要求:

项目预算:900,000- 4,500,000英镑

剩余时间:91天

项目描述

项目国别:英国

项目类别:市场销售外包

Below are the key objectives that we are looking to achieve under the new contract:

Show Home:

— Produce a plan for the Sales and Marketing team to meet all requirements and showcase the property and development in the most positive way within agreed budget and timescale.

— Designing of the whole of the show home apartment, taking account of each development’s niche requirements and Unique Selling Point (USP).

— Liaising with the Sales and Marketing department on the choice of fixtures and fittings available before fit-out for all rooms, reporting on reasons behind recommendations including such as space management or furniture durability.

— Along with proposals for dressing show home, to produce a written explanation as to why choices were made, how the space was used, durability of furniture chosen etc for use on Family Mosaic website, marketing material and social media channels.

— Supplying all furniture, fittings and decorative items as agreed in the strategy for each development.

— On supply of furniture, to produce a break down of costs to be included in reservation forms when show home is sold ‘fully furnished’.

— As well as costs, ensuring availability of furniture and fittings, so they can then be offered to buyers allowing them to mimic some aspects of the show home. With fully or part furnished options available.

— Decorating of the show home or confirmation that other decorative works such as any wallpapering/painting that is not to be obtained from site contractors is included in any quotes.

— Installation services, that should include the removal of all packaging and waste such that the show home are to be left clean and ready to view immediately after installation.

— Possible inclusion of bespoke built in furniture, that make a feature of the room, that can be offered exclusively to buyers allowing us a competitive advantage over other developments in the area.

— Offering design tips to first time buyers that can be passed on directly or used on our website, both specific to the unit layouts available on the development they are buying at and more generic.

— To be available for comment and recommendations when we are producing floor plans of properties in regards to potential furniture layout, electrical points, kitchen and bathroom layouts and any other relevant advice.

— Assistance with the selection of internal specification at build contract stage, advising on fixtures and fittings that are sympathetic with overall architectural design of the building. e.g. selecting; flooring, tiling, kitchen worktops, kitchen cabinetry.

— Appropriate project management; all individual projects are to be overseen by a named contact from inception to installation.

— Reporting and feeding back Key Performance Indicators (KPIs) and other reports regularly as required, andMarketing Suite:

— Produce a project plan with the Sales and Marketing team including key target dates to meet all requirements and attract potential buyers for each development within agreed budget and timescale.

— Designing of the whole of the necessary marketing suites and/or offices where required, taking account of each development’s niche requirements and Unique Selling Point (USP).

— Surveying each marketing suite site before fitting (such as electrical wiring) and reporting back for Family Mosaic who will organize relevant works to be carried out by the contractor on site.

— Strong branding for the marketing suite office such that both the estate agency and Family Mosaic branding are not compromised.

— Decorating of the marketing suite or confirmation that other decorative works such as any wallpapering/painting that is not to be obtained from site contractors is included in any quotes.

— Supplying all furniture, fittings and decorative items as agreed in the strategy for each development.

— Installation services, that should include the removal of all packaging and waste such that the marketing suite are to be left clean and ready to view immediately after installation.

— An entry for the marketing suite office which greets visitors with impact, giving the impression that they have entered a high class development in general, as well as providing appropriate branded livery for the sales consultants to add to the effect.

— Artwork for signage will be supplied by the design agency but the marketing suite designer will be expected to propose the style of display and suggestions for the flow of information.

— Monitoring trends in the local residential property market, as well as competitor offerings for both Private Sale and Shared Ownership ventures to ensure marketing suites and show homes are continually innovative.

— Areas where visitors can wait and browse information about the site and properties, possibly through the use of iPad’s or other electronic devices.

 

供应商基础要求

其他


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